May 15, 2019

Senior Manager, F&B (Portfolio Marketing)

  • SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT PTE. LTD.
  • Singapore

Job Description

Singapore We are currently seeking a Senior Manager, F&B (Portfolio Marketing) to join our team. As a Senior Manager, F&B (Portfolio Marketing), we rely on you to: 1) Portfolio Marketing Lead the ideation and development of marketing initiatives for the Group’s F&B business which will include existing restaurants and bars, as well as retail Own the Global F&B Marketing Calendar, lead the implementation and performance tracking Develop toolkits which should include a full suite activation tools from digital, print, social media, communications and point-of-sales collaterals Develop and implement a set of marketing KPIs to measure success across all initiatives Collaborate with the regional marketing teams to understand their business needs, set objectives, implement marketing activities and conduct training where necessary Leverage a combination of internal and external data to develop marketing campaigns Thought leadership in F&B trends, competitive activity and innovation for the organization Manage the global marketing budget planning and implement shared metrics for accountability Manage creative agencies to bring out the best of the relationships and produce excellent work We are looking for someone who has: Bachelor’s Degree in Business Management / Communications / Marketing / Digital Marketing 7+ brand marketing experience in a matrix organization, preferably in a global F&B or Retail organization In-depth working knowledge of integrated marketing, especially in social media and content marketing Demonstrated ability to define success metrics for both awareness and tactical initiatives Outstanding analytical, problem-solving and critical thinking skills Distinct understand of the Chinese and Asian customer behavior and culture Ability to influence and present to senior leadership is critical Travel as and when required

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